Print Catalog (2024)Now in Season!

Paid Media Campaign (2024)  •  Coming SoonFor Everything New York
Brand Systems, Iconography, Signage (2022–23) Nordstrom Services


Digital Publication, Information Design (2021–23)Impact Report

Micro-Brand Identity (2022)Piccolo Italiano

Brand Campaign (2022)Camp Nordy



Brand Systems & Digital Campaigns (2019–21)Hulu: Brand & Campaigns

Brand Systems & Identity, Packaging (2019)Cubcoats

Print Publication, Copywriting (2019)Showroom Stories




Jacob Etelamaki is a Seattle-based brand designer. A  creative at Nordstrom by day, he’s focused on crafting functional brand experiences through digital and print design. After hours, you’ll find him tending to his two chaotic Italian Greyhounds.