Print Catalog (2024)   •  Nordstrom
Now in Season!


Paid Media Campaign (2024)  •  Nordstrom  •  Coming Soon
For Everything New York

Digital Publication (2021–23)  •  Nordstrom
Impact Report



Brand Systems, Iconography, Signage (2022–23)  •  Nordstrom
Nordstrom Services


Micro-Brand Identity (2022)Piccolo Italiano


Brand Campaign (2022)  •  Nordstrom
Camp Nordy




Brand Systems & Digital Campaigns (2019–21)
Hulu: Brand & Campaigns


Brand Systems & Identity, Packaging (2019)Cubcoats


Print Publication, Copywriting (2019)
Showroom Stories



Jacob Etelamaki is a Seattle-based designer focused on crafting concise & functional brand systems and experiences through digital and print design.