Jacob Etelamaki          

Jacob Etelamaki is a multidisciplinary designer based in Seattle. Currently, he’s a full-time creative at Nordstrom creating inspirational & editorial brand experiences.




Work Highlights:
Now in Season
An 80-page Anniversary Sale catalog exploring fresh new arrivals.
2024

Oh, What Fun!A curated holiday gifting mini-section for The New York Times.
2025
Nordstrom ServicesAn end-to-end refresh of the Nordstrom Services sub-brand identity.
2022–23




All Projects:
Coming soon
A new project will be arriving soon. Stay tuned!
2026

Oh, What Fun!A curated holiday gifting mini-section for The New York Times.
2025
It’s a Big Deal
A 112-page Anniversary Sale catalog previewing deals on new fall fashion.
2025
Now in Season
An 80-page Anniversary Sale catalog exploring fresh new arrivals.
2024


Nordstrom ServicesAn end-to-end refresh of the Nordstrom Services sub-brand identity.
2022–23
Impact Report
Nordstrom’s annual publication tracking social responsibility & DEI achievements.
2021–23
Piccolo Italiano
A micro-brand identity inspired by my two dogs.
2022
Hulu
A variety of digital brand systems & campaigns for the iconic streaming service.
2019–21


Cubcoats
Brand systems, identity & packaging for a children’s 2-in-1 apparel startup.
2019
Showroom Stories An original publication exploring the fictional lives of those inside the IKEA Catalog.
2019
Snapshots
A collection of photos taken in various locations.
Coming soon