Jacob Etelamaki is a multidisciplinary designer based in Seattle. Currently, he’s a full-time creative at Nordstrom creating inspirational brand experiences.






Now in Season
An 80-page Anniversary Sale catalog celebrating fresh new arrivals.  
2024

Nordstrom Services
A physical & digital refresh to the Nordstrom Services sub-brand identity.
2022–23






Oh, What Fun!
A festive ‘The New York Times’ mini-section & 96-page gifting catalog.
2025
IT’S A BIG DEAL!
A 112-page Anniversary Sale catalog previewing deals on fall fashion.
2024

Impact Report
Nordstrom’s annual CSR/DEI reporting communications.
2021–23






Hulu
Digital brand systems & campaigns for the iconic streaming service.
2019–21

Cubcoats
Brand systems, identity & packaging for a children’s 2-in-1 apparel startup.
2019






Snapshots
A selection of photos taken in various locations.
Coming Soon
Piccolo Italiano
A micro-brand identity inspired by my two dogs.
2022
‘Showroom Stories’
An original publication exploring the lives of those inside the IKEA Catalog.
2019




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