Jacob Etelamaki

Jacob Etelamaki is a multidisciplinary designer based in Seattle. Currently, he’s a full-time creative at Nordstrom creating inspirational & editorial brand experiences.

Work Highlights:

Coming soon
A new project will be arriving soon. Stay tuned!
2026

Oh, What Fun!A festive curation of holiday gifts for The New York Times.
2025

Nordstrom Services RefreshA 360º simplification of the Nordstrom Services sub-brand identity.
2022–23

Now in SeasonAn 80-page Anniversary Sale catalog exploring fresh new arrivals.
2024

Previous Work:

Hulu
A variety of digital brand systems & campaigns for the iconic streaming service.
2019–21

Cubcoats
Brand systems, identity & packaging for a children’s 2-in-1 apparel startup.
2019

Personal Projects:

Snapshots
A collection of photos taken in various locations.
Coming soon

Piccolo Italiano
A micro-brand identity inspired by my two dogs.
2022

‘Showroom Stories’
An original publication exploring the fictional lives of those inside the IKEA Catalog.
2019