Camp Nordy
2022
Camp Nordy was a seasonal event for parents and kids to get all of their summer camp essentials. The in-store experience launched with a mini-destination in the New York flagship, stocked with camp-ready clothing, accessories, and fun goodies. For customers not in NYC, a printable checklist could be brought into any store to get free help from a Nordstrom stylist.
I led the creative and design direction, including the logo and color scheme, which was further applied to in-store signage, fixtures and collateral.
Sarah Kilgore, Design Manager
Marcie Rouman, Sr. Copy Manager
Åsa Sandlund, Creative Director
Nordstrom Visual Merchandising Team
Images by @nordstromnyc