Jacob Etelamaki is a multidisciplinary designer based in Seattle. Currently, he’s a full-time creative at Nordstrom creating inspirational & editorial brand experiences.

Work Highlights:

Now in Season
An 80-page Anniversary Sale catalog exploring fresh new arrivals.
2024

Oh, What Fun!A curated holiday gifting mini-section for The New York Times.
2025

Nordstrom ServicesAn end-to-end refresh of the Nordstrom Services sub-brand identity.
2022–23

All Projects:

Anniversary Sale
A new project will be arriving soon. Stay tuned!
2026

Oh, What Fun!A curated holiday gifting mini-section for The New York Times.
2025

It’s a Big Deal
A 112-page Anniversary Sale catalog previewing deals on new fall fashion.
2025

Seasonal Sale & PromoAn evolution of Nordstrom’s digital promotional system.
2024

Now in Season
An 80-page Anniversary Sale catalog exploring fresh new arrivals.
2024

Nordstrom ServicesAn end-to-end refresh of the Nordstrom Services sub-brand identity.
2022–23

Impact Report
Nordstrom’s annual publication tracking social responsibility & DEI achievements.
2021–23

Piccolo Italiano
A micro-brand identity inspired by my two dogs.
2022

Hulu
A variety of digital brand systems & campaigns for the iconic streaming service.
2019–21

Cubcoats
Brand systems, identity & packaging for a children’s 2-in-1 apparel startup.
2019

Showroom Stories An original publication exploring the fictional lives of those inside the IKEA Catalog.
2019

Snapshots
A collection of photos taken in various locations.
Coming soon