It’s a Big Deal!
Anniversary Sale Catalog
[2025]
The annual Nordstrom Anniversary Sale catalog introduces the brands and experiences of the namesake sale, serving as the first touchpoint for customers to get excited, preview the sale, and add items to their wish list. For 2025 we delivered our largest-ever catalog at 112 pages, leading to the highest rate of store sales and customer engagement in 10+ years.A complement to the celebratory game show theme of the 2025 Anniversary Sale, the catalog takes a fashion-forward approach with a paired-back visual direction allowing products and brands to take center stage. There was a large emphasis on: emerging fashion and merchandising trends, inspirational styling and collaging, and product selections to get excited about at every price point. Jacob Etelamaki, Creative Designer
Jun Galsim, Principal Designer
Jen Marcuccilli, Sr. Copywriter
Marcie Rouman, Copywriting Director
Karina Bowie, Design Director
Jerome Seipp & Christophe Deppe, Production
Kim Robbins, Art Director
Nichole Deutmeyer, Creative Director