Jacob Etelamaki

It’s a Big Deal
2025

The Nordstrom Anniversary Sale catalog introduces the brands and experiences of the namesake sale, serving as the first touchpoint for customers to get excited, preview the sale, and add items to their wish list. For 2025, we delivered our (then) largest-ever catalog at 112 pages—resulting in the highest rate of store sales and customer engagement in over a decade.

A complement to the celebratory game show theme of the Anniversary Sale, the catalog takes a fashion-forward approach with a pared-back visual direction, allowing products and brands to take center stage. With a large emphasis on emerging fashion and merchandising trends, inspirational styling and collaging, and product selections at every price point—there's something to get excited about regardless of budget.
Designer: Jacob Etelamaki & Jun Galsim
Copy Team: Jamie Kline, Marcie Rouman
Creative Director: Nichole Deutmeyer, Karina Bowie
Art Director: Kim Robbins
Photographer: Mat+Kat







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