Now in Season!
Anniversary Sale Catalog
[2024]Spread across 80 pages, the annual Nordstrom Anniversary Sale catalog introduces the brands and experiences of the namesake sale, serving as a preview for customers to get excited, and add (temporarily) discounted new-season staples to their wish list.
For 2024, we were tasked with a completely new layout and design direction, with the goal of increasing both customer engagement and experiences through personalized content. Inspired by the liveliness of the corner bodega, the creative direction is a fresh, tongue-in-cheek celebration that makes it impossible to not add everything to your cart.
Jacob Etelamaki, Creative Designer
Joo Oh, Principal Designer
Jamie Kline, Sr. Copywriter
Marcie Rouman, Sr. Managing Editor
Karina Bowie, Design Director
Jerome Seipp, Production
Kim Robbins, Art Director
Nichole Deutmeyer, Creative Director
Handletterng by Kenji Nakayama