‘Now in Season!’
2024
The annual Nordstrom Anniversary Sale catalog serves as the first source of information and inspiration for the namesake event. Spread across 80 pages, brand new products and colorful images give customers a preview of what’s to come, and invite them to add items to their shopping list.
For this year’s iteration, I was tasked with a brand new layout and design direction, with the goal of increasing both customer engagement and general experiences through personalized content. Inspired by the colors of a corner bodega, the event’s creative direction is tongue-in-cheek and brings a freshness that mirrors the offerings seen in-store and online.
Joo Oh, Principal Designer
Jamie Kline, Sr. Copywriter
Nichole Deutmeyer, Creative Director
Karina Bowie, Design Director
Kim Robbins, Art Director