Oh, What Fun!
New York Times Mini-Section
[2025]
Inspired by childlike curiosity, the 2025 holiday campaign is filled with a lighthearted spirit and unabashed sense of fun. Using larger-than-life expressions of celebratory play and high-energy moments, we've invited our customers into our wonderful world of gifts and festive experiences, showing them Nordstrom is the place where holiday wishes come true.
Developed from the accompanying 96-page catalog (which I co-designed), this 8-page mini-section for the November 9th Sunday Edition brings the same inspiration and discovery to a national—largely non-customer—circulation. Our goal was to position Nordstrom as the ultimate gifting destination by featuring a wide range of curated products by recipient that may not be traditionally expected.
Jacob Etelamaki, Creative Designer
Jamie Kline, Sr. Copywriter
Kirsten Houk, Principal Copywriter
Marcie Rouman, Sr. Managing Editor
Kim Robbins, Art Director
Nichole Deutmeyer, Creative Director
Special thanks to Keeks Kawauchi & Joe McMicheal