Inspired by childlike curiosity, the 2025 Nordstrom holiday campaign is filled with a lighthearted spirit and unabashed sense of fun.

Developed from the accompanying 96-page catalog (which I co-designed), this 8-page mini-section for The New York Times Sunday Edition brings a sense of inspiration and discovery to a national—largely non-customer—circulation. Our goal was to position Nordstrom as the ultimate gifting destination by featuring a wide range of curated products organized by recipient, expanding beyond what might be traditionally expected. The result: a 10% year-over-year increase in holiday sales and overall competitor market share.