Party of the Year
A 140-page Anniversary Sale catalog for Nordstrom’s 125th birthday celebration.

Oh, What Fun!
A curated holiday gifting mini-section for The New York Times.

Nordstrom Services
An end-to-end refresh of the Nordstrom Services identity.

It’s a Big Deal!
A 112-page Anniversary Sale catalog previewing deals on new fall fashion.

Seasonal Sale & Promo
An evolution of Nordstrom’s digital promotional system.

Now in Season
An 80-page Anniversary Sale catalog exploring fresh new arrivals.

Piccolo Italiano
A micro-brand identity inspired by my two dogs.

Hulu: Brand & Campaigns
A variety of digital brand systems & campaigns for the iconic streaming service.

CubcoatsBrand systems, identity & packaging for a children’s 2-in-1 apparel startup.

Showroom StoriesAn original publication exploring the fictional lives of those living inside the IKEA Catalog.

Tiny Horse
Coming soon.

Jacob Etelamaki